First-Run Films In Your Living Room? Hollywood Says Yes.
In a move that "sets up an immediate conflict" with film exhibitors, "[t]he Motion Picture Assn. of America is seeking government approval of technology that would allow Hollywood studios to deliver firstrun movies directly into American households on their televisions, perhaps even while a film is still in theaters." Variety 11/04/09

Posted November 5, 2009 05:03 AM