 |
|
AJ your way: headlines | front page | classic | previous days | rss
media
Disney Moves To Give Mickey Mouse A Little 'Tude
"For decades, the Walt Disney Company has largely kept Mickey Mouse frozen under glass, fearful that even the tiniest tinkering might tarnish the brand. … Now, however, concerned that Mickey has become more of a corporate symbol than a beloved character for recent generations of young people, Disney is taking the risky step of re-imagining him for the future." New York Times 11/05/09
"For decades, the Walt Disney Company has largely kept Mickey Mouse frozen under glass, fearful that even the tiniest tinkering might tarnish the brand. … Now, however, concerned that Mickey has become more of a corporate symbol than a beloved character for recent generations of young people, Disney is taking the risky step of re-imagining him for the future." New York Times 11/05/09
Posted November 5, 2009 10:12 PM
Email to a Friend