Disney Targets Kids With Online Storybooks
"In what it bills as an industry-defining moment -- though rivals are sure to be skeptical about that -- Disney Publishing plans to introduce a new subscription-based Web site. For $79.95 a year, families can access electronic replicas of hundreds of Disney books, from 'Winnie the Pooh and Tigger Too' to 'Hannah Montana: Crush-tastic!'" The New York Times 09/29/09

Posted September 30, 2009 06:53 AM