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Bad Economy Means Good Times For Public Service Ads
"[S]upport for public service campaigns is usually stronger during economic downturns because media companies often prefer to run classy-looking, altruistic ads to fill space and time rather than sell that inventory to dodgy marketers whose ads may be cheesy, misleading or deceptive." In 2008, particularly in the fourth quarter, the number of public service ads rose significantly over 2007 -- and the trend is continuing. The New York Times 07/01/09
"[S]upport for public service campaigns is usually stronger during economic downturns because media companies often prefer to run classy-looking, altruistic ads to fill space and time rather than sell that inventory to dodgy marketers whose ads may be cheesy, misleading or deceptive." In 2008, particularly in the fourth quarter, the number of public service ads rose significantly over 2007 -- and the trend is continuing. The New York Times 07/01/09
Posted July 2, 2009 05:21 AM
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