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Lego Loses Its Trademark - Does It Matter?
An EU court has upheld a decision to strip the interlocking plastic bricks of trademark status - because how can you trademark a simple brick? "But, does it matter to you and me? Perhaps not. No one will force you to buy [competitor] MEGA Brands' brick-locking equivalent and Lego is such a big name that it seems unlikely sales will be particularly affected… Children - like adults - often develop loyalties to toy brands." The Guardian (UK) 11/14/08
An EU court has upheld a decision to strip the interlocking plastic bricks of trademark status - because how can you trademark a simple brick? "But, does it matter to you and me? Perhaps not. No one will force you to buy [competitor] MEGA Brands' brick-locking equivalent and Lego is such a big name that it seems unlikely sales will be particularly affected… Children - like adults - often develop loyalties to toy brands." The Guardian (UK) 11/14/08
Posted November 19, 2008 09:37 PM
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