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If Tiger Woods Can Hawk Sportswear, Why Not Lenny Kravitz?
"A decade or two ago, rock stars teaming up with a nationwide department store chain to hawk back-to-school clothing would have raised more than a few critical eyebrows and accusations of 'selling out'." But this year, the Kohl's chain is doing just that - "unveiling several brand-new apparel lines inspired - and pitched - by famous musicians, including Lenny Kravitz, Avril Lavigne and Vanessa Carlton." Miller-McCune 11/04/08
"A decade or two ago, rock stars teaming up with a nationwide department store chain to hawk back-to-school clothing would have raised more than a few critical eyebrows and accusations of 'selling out'." But this year, the Kohl's chain is doing just that - "unveiling several brand-new apparel lines inspired - and pitched - by famous musicians, including Lenny Kravitz, Avril Lavigne and Vanessa Carlton." Miller-McCune 11/04/08
Posted November 11, 2008 09:44 PM
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