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Researcher: Women Are Turned On By Fancy Cars The researcher "subjected 40 men and women to the sounds of a Maserati, Lamborghini and Ferrari, then measured the amount of testosterone in their saliva. He found everyone had higher levels of the stuff -- a measure of their arousal -- after hearing the revving exotics, but the amount the women had was off the charts. The econobox, however, left everyone colder than a January day in Nome."
Wired 09/04/08
Posted September 4, 2008 04:25 PM
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