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Reinventing London's Donmar Warehouse (At Great Risk)
It's an ambitious project - the company will present A-list actors. "Astonishingly, they will be presented at Donmar, not West End, prices - with 130 seats a night at £10 and a top price of £32.50. This is possible only because every actor involved has agreed to take £750 a week, which is up on the Donmar's normal salary of £415 but well below commercial rates. It means that far from being a moneyraiser, the theatre will have to sell 80 per cent of the 750-seat auditorium every night to break even. The economics are, frankly, barmy." London Evening Standard 08/19/08
It's an ambitious project - the company will present A-list actors. "Astonishingly, they will be presented at Donmar, not West End, prices - with 130 seats a night at £10 and a top price of £32.50. This is possible only because every actor involved has agreed to take £750 a week, which is up on the Donmar's normal salary of £415 but well below commercial rates. It means that far from being a moneyraiser, the theatre will have to sell 80 per cent of the 750-seat auditorium every night to break even. The economics are, frankly, barmy." London Evening Standard 08/19/08
Posted August 19, 2008 07:50 AM
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