Is The "LongTail" Really A Viable Strategy?
"Today we live in a world of ubiquitous information and communication technology, where retailers have virtually infinite shelf space and consumers can search through innumerable options. When books, movies, and music are digitized and therefore cheap to replicate, the question arises: Is a blockbuster strategy still effective?" Harvard Business Review 07/08

Posted July 9, 2008 05:25 PM