Within Our Grasp: The Holy Grail Of TV Advertising?
"This new paradigm will feature advanced set-top boxes -- courtesy of the cable industry's hush-hush Project Canoe initiative -- that will, the cable biz hopes, deliver on its long-touted promise of precisely targeting ads to individuals based on taste and lifestyle just like Internet advertising does." Variety 05/02/08

Posted May 5, 2008 06:06 AM