Are Wine Buyers Stupid? (The Study Says...)
"In recent months American wine drinkers have taken their turn as pop culture's punching bags. In press accounts of two studies on wine psychology, consumers have been portrayed as dupes and twits, subject to the manipulations of marketers, critics and charlatan producers who have cloaked wine in mystique and sham sophistication in hopes of better separating the public from its money." The New York Times 05/07/08

Posted May 8, 2008 07:11 PM