DVRs, Downloads Forcing Change In Ad Rates
"Right now, the biggest drama on TV isn't a cop show or a medical show. It's the attempt by you to dodge the commercials." As a direct result of new digital technologies, "by the end of this TV season, the system could go haywire. Advertisers and the TV networks have agreed on a new system. Instead of ad prices being based on the number of overall viewers, the key component will be the number of people viewing during a commercial break." The Globe & Mail (Canada) 10/10/07

Posted October 10, 2007 06:30 AM