Where does protecting artists harm future audiences?

By Clay Lord, Director of Marketing and Audience Development, Theatre Bay Area

Perhaps it's because I come out of theatre, where many (artists and administrators) have been struggling to figure out how to harness new media for audience development within very strict strictures imposed by the unions that limit sharply the amount of actual artistic content that can go online without fees, but I worry a little at all of this conversation about artists' creative rights without any discussion of how protecting those rights, at least thus far (and really, particularly in theatre) has hobbled theatre companies' (and theatre as a field's) abilities to present themselves and their staged work in a virtual space as dynamically and freely as other fine arts media.

It's a hard point, particularly since I work for a service organization that serves both companies and individuals--how do we protect (in the case of theatre) the rights of many artists, from actors to playwrights to directors to scenic and lighting designers, who are worried about the unfair proliferation of their work online without correct compensation, while also moving forward with the argument that not effectively representing work online is damaging our ability to develop audiences on a larger, more long-term, more company- or possibly even whole-community-level?

I'm not necessarily talking about producers' rights -- although it can seem that way. I think instead I'm trying to sort out a view of the artistic process, and the development of audiences to partake in that process (not to mention the development of artists), that is sometimes larger than the particular, short-term financial outlay to the creator(s). In a grand way, perhaps I'm asking that in this conversation about artists' rights we also talk about audiences' rights--or future audiences' rights. Ultimately, it's all one big circle.

How can advocacy for individual artists' creative rights (here specifically in relation to direct marketing and development of audiences, as opposed to say, the Gilbert and Sullivan example Lynne mentioned, which is really just stealing) more harmoniously interact with the new type of outreach that is inherent in the slew of new audience development tools, from Project Audience to Audience Engagement Platform to Kickstarter, that essentially will rely on some level of proliferation of place-based arts in the virtual sphere?

July 21, 2010 7:45 AM | | Comments (0) |

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