Navigating More Than Just the High C's

By Alex Shapiro, Composer
William Osborne wrote in a comment, "The simple fact is [artists] don't share those concerns [of licensing of music on the web, copyright laws, and media consolidation] because our world is so different."

Consider flipping that: perhaps the classical artists' world wouldn't be as vastly different, and they would be better remunerated by the marketplace, if the artists themselves were to take an interest in and educate themselves on matters of licensing of music on the web, copyright laws, and media consolidation. I don't argue that, with some exceptions, the new music world does not generate a comparable scale of income to that of the popular music world  (I'm just guessin' that's why they don't call this popular music). But I absolutely believe that many artists could do better than they do professionally, were they to embrace a broader vision of entrepreneurship and business savvy that goes beyond grants and charitable support.

It's a little bit chicken-and-egg (or, Catch-22, take your analogous pick). If artists proceed with a negative attitude about their ability to generate income from their art, then it's more likely that such an attitude will become their reality, and only further perpetuate the frustrations they already experience. It's hard to make money when one is constantly transmitting a message that one can't make money.

We all appear to agree that educating artists is essential, and I look forward to more discussions here about how we can go about implementing that more effectively. I've observed that once artists understand the worth of their assets and how those can be used to benefit them in the marketplace, things tend to improve in their careers. The better we can read and understand the open sea of the non-arts world, the more capable we will be of successfully navigating through it! It's an enjoyable journey.
July 20, 2010 2:06 PM | | Comments (0) |

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