Does It Feel Good? The Endorphins of Activism

By Alex Shapiro, Composer
Doug's topic-du-week is important, because we need to speak openly about the disconnect between so many artists and the world in which they are making their art and their living. Complacency is not creative, it's passive. But art-making is a hopeful, purposeful act, and so is activism. How can we appeal to that optimistic spark in our colleagues and encourage them to apply it to realms beyond their own studios? Just as artists are indeed often left out of important government policy discussions, they are also just as often responsible for choosing not to participate. Ouch.

Many, many artists are fabulous activists and outspoken entrepreneurs when it comes to generating their own art world and bringing colleagues together. Their efforts are often beautiful, exciting, profound... but yet, self-referential. Their events are by and for other, often like-minded, artists and arts insiders. The creators and participants have a natural affinity for what's going on around them, and they feel good doing it. They're part of a team.

Appealing to someone's affinity is also one of the key ingredients for fund-raising efforts: the patron feels good being involved in something they like, in which they have a positive, helpful role. They're part of a team.

So how do we create an affinity in the minds of artists by which they'll want to participate in the non-artsy process that governs them? If what drives them is the endorphin-drenched joy of what they do in their daily creative lives, how can a message come across that by raising their voice and giving a little of their energy, they'll feel good? How do we make activism an appealing drug team artists want to take join? 
July 19, 2010 2:47 AM | | Comments (0) |

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