Andrew Taylor on the Business of Arts & Culture
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And you thought you had a youth marketing problem
  Posted: March 22, 2006
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A recent consumer product survey asked me what I thought of the product concept shown here, with the following marketing text:

Natural spring water in the Aquapod bottle is the cool new kid on the block -- Aquapod makes drinking water fun. Its unique bottle style is intriguing enough to get kids excited to drink water, a healthy choice over artificial and sugary drinks. Aquapod comes in a convenient 11oz size, so kids can sip, slurp and gulp up the same great taste of natural spring water wherever they are.

Good to know that flashy packaging and trendy text engages the younger crowd...not the actual content. Clearly, it's time for ShakespearePod, or SchönbergPod, or ChagallPod, or some other ingenuous (no, I don't mean ingenious) sleight-of-hand ''intriguing enough to get kids excited'' to observe art. Or not.