Andrew Taylor on the Business of Arts & Culture
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The laser-like focus of research
  Posted: July 28, 2005
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If you've wondered about the best day of the week for sending out mass e-mails to your patrons, eROI has done extensive tracking and research to find the answer: it's hard to say.

That's the gist of their most recent analysis of e-mail sending, reading, and clicking. Among their conclusions:

• Fatigue sets in as the week wears on, people tend to read email less later in the week
• Tuesday - Thursday are the highest volume days and marketers are staying away from the edges
• There is minor variation in click-through rates, it all comes down to how compelling and relevant the offer is and little to do with day.

In a word: duh.