Andrew, You did a great job a faciliating a practical conversation - more pratical than I expected in fact, so I was pleasantly surprised. Kaiser's big picture thinking was refreshing and well-placed during this time of crisis. The emphasis on keeping the message positive is one we all needed to hear.
Thanks for the part you played in honing the message to be appropriate for our marketplace.

Jenni Collins
Madison Children's Museum

It really was a wonderful event, though from the start the idea of bringing so many arts professionals from around Wisconsin together in the name of improving our organizations was inspiring. Mr. Kaiser's words hit home and I think really encouraged us to focus on what matters.

I do wish the conversation could have strayed a bit more from the book to bring technology into the conversation. The question from the Overture intern about social media was crucial, and though Kaiser said the Kennedy Center primarily uses Facebook for programmatic marketing, I do think by nature social media is institutional marketing. It is a consistent stream of information controlled by the organization. Twitter, blogs and Facebook allow every little educational event or statistical benchmark to become news with an inherently positive spin. It allows the organization to form a distinct, welcoming (hopefully) voice; and posting videos and other multimedia act as the events that aren't ticketed performances but nonetheless bring attention to general artistic merit.

Thanks for hosting, and hopefully the conversation continues!