The Knight Foundation has published a follow-up briefing to its massive study of classical music audiences. Bridging the Gap is a 16-page treatment of the full study report, but offers a nice segmentation model for orchestras (and any arts organization) to hone their strategies for engaging a wider audience.
The brief reinforces the primary disconnect the original Knight study identified, between a larger population that has a connection to classical music, and the small subset of that group that actually explore that connection at live events:
But here¹s the catch: Only half of those who express the very highest levels of preference for classical music actually attend symphony orchestra concerts, even infrequently.