This is a great use of a building - I'm looking forward to the time, not now far off, when projects like these are permanent parts of the architecture, rather than one-off events.

Still, my favorite remains the National Theatre's attempt to de-uglify its fly-tower, by growing a lawn on two walls ... http://www.youtube.com/watch?v=8jhTC4E92mk

Andrew, one of my clients is in this business and the potential is enormous, but it is also increasingly regulated by signage departments. So it's not as simple as it seems to execute.

I am reminded of the ways in which we house the arts in our communities when thinking about this issue and its makes me even more appreciative of what they are doing at Land/Art in New Mexico where they use the environment to stage art and at the same time help people to have a conversation about the importance of nature and environment to the human spirit. What do we do when we institutionalize the arts? When we put particular organizations 'in charge' of them? 'In charge' of what a community considers art?