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October 21, 2005
The art of persuasion
Not sure how I missed it when it aired, but a link from the gang at Next Generation Consulting pointed me to the PBS Frontline past series on persuasion and persuaders -- in advertising, in media, in politics.
Fascinating stuff to watch and learn about high-concept advertising, emotional branding, the science of selling, narrowcasting, and other advancements in convincing large numbers of people to try or buy specific things. Go watch.
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