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July 28, 2005
The laser-like focus of research
If you've wondered about the best day of the week for sending out mass e-mails to your patrons, eROI has done extensive tracking and research to find the answer: it's hard to say.
That's the gist of their most recent analysis of e-mail sending, reading, and clicking. Among their conclusions:
- Fatigue sets in as the week wears on, people tend to read email less later in the week
- Tuesday - Thursday are the highest volume days and marketers are staying away from the edges
- There is minor variation in click-through rates, it all comes down to how compelling and relevant the offer is and little to do with day.
In a word: duh.
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I'm wondering if any studies have been done about blogs replacing email newsletters.
We, for example, have switched to a blog at http://tribalartery.blogspot.com as a way to reach our patrons and others interested in tribal art without imposing on them with lengthy newsletters that may never make it through the spam filters.
Any thoughts?
William Waites on July 30, 2005 2:20 PM