For another $30 million, you get cupholders
« PREV
|
NEXT »: More on authenticity
Some interesting threads about ''authenticity'' are tracking around the web, many in response to the new Pine & Gilmore book on the subject (haven't read it yet, but it's in ''the stack''). Included in the thread are posts by Grant McCracken, then Sam Ford, and then Sam Ford again.
At issue is what we all mean by ''authentic,'' which seems to be a placeholder for lots of different variables -- clarity of purpose, lack of pretense, sense of genuine care and attention, endurance over time.
McCracken's original post was in response to one reader who blasted Unilever for promoting their ''campaign for real beauty'' through Dove soap, while also blatantly objectifying women with their ''Axe effect'' campaign for young men. The assumption was that such conflicting messages made both ''inauthentic.''
Says McCracken, get over it:
This is precisely what is wrong with the authenticity argument now being promoted by Gilmore and Pine. In fact, brands have no native voice. They may have a brand heritage. Some brand meanings may come more easily than others. But there is nothing a brand must say, and nothing, within limits, it mustn't say. Brands are designed to be exemplars of responsiveness. This means we may not insist on what they "really" mean, or what they "must" say. The very point of the exercise, as this is carried forward by branding, marketing, capitalism, and a dynamic society, hangs in the balance.
Since arts organizations are often perceived (or perceive themselves) as havens of authentic expression, it might be worth a moment to define, exactly, what that means.
Categories:
AJ Blogs
AJBlogCentral | rssculture
Terry Teachout on the arts in New York City
Andrew Taylor on the business of arts & culture
rock culture approximately
Rebuilding Gulf Culture after Katrina
Richard Kessler on arts education
Douglas McLennan's blog
Art from the American Outback
For immediate release: the arts are marketable
No genre is the new genre
John Rockwell on the arts
Jan Herman - arts, media & culture with 'tude
dance
Apollinaire Scherr talks about dance
Tobi Tobias on dance et al...
jazz
Howard Mandel's freelance Urban Improvisation
Focus on New Orleans. Jazz and Other Sounds
Doug Ramsey on Jazz and other matters...
media
Jeff Weinstein's Cultural Mixology
Martha Bayles on Film...
classical music
Greg Sandow performs a book-in-progress
Exploring Orchestras w/ Henry Fogel
Harvey Sachs on music, and various digressions
Kyle Gann on music after the fact
Greg Sandow on the future of Classical Music
Norman Lebrecht on Shifting Sound Worlds
publishing
Jerome Weeks on Books
Scott McLemee on books, ideas & trash-culture ephemera
theatre
Wendy Rosenfield: covering drama, onstage and off
Chloe Veltman on how culture will save the world
Elizabeth Zimmer on time-based art forms
visual
Public Art, Public Space
John Perreault's art diary
Lee Rosenbaum's Cultural Commentary
Tyler Green's modern & contemporary art blog



9 Comments
Leave a comment