If you needed more evidence that price and value are complex equations, cast an eye in the direction of Apple and their recent iPhone price change. Just 10 weeks after customers camped overnight for the right to pay $599 for the coveted gadget, Apple slashed the price by $200 (no waiting required). The announcement made […]
Archives for September 2007
Managing the evidence…literally
A colleague of mine describes the role of the arts marketing and communications as ”managing evidence.” Since constituents invariably form their own decision about your work and your organization (why should they believe words that come directly from you?), the best strategy is to find out where they look and who they trust, and be […]
A mini manifesto
The start of a new school year in the MBA program I direct brings fresh students, blank notebooks, new boxes of pens, and a lingering, persistent question: How do we make best use of the two years to come? We spend a lot of time in our program discussing strategy and tactics for cultural leadership, […]