Professional sports has more money than God, and they spend more to attract and entertain fans than anyone else. So how does the NFL sell itself? Not by touting the quality of its games. They sell the contest. They sell the experience.
And they have to work to keep making the experience better. How many perfectly functional stadiums were discarded in the 1990s/00′s to be replaced by facilities with better amenities? And there’s barely a moment during a game when there isn’t something going on to entertain fans whether there’s a play on the field or not. The game brings people in. The experience keeps them coming back.
The NFL gives away a lot of its product; almost every game is broadcast live to millions of fans for free. And there are endless bits of related free content that are produced around the games and the culture of pro football. So how do you keep improving the experience? This about the new stadium in the Meadowlands:
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