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January 18, 2011

TT: Almanac

"If I have gone higher than others in advertising, or done more, the fact is not due to exceptional ability, but to exceptional hours. It means that a man has sacrificed all else in life to excel in this one profession. It means a man to be pitied, rather than envied, perhaps."

Claude C. Hopkins, My Life in Advertising

Posted January 18, 2011 12:00 AM

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