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June 22, 2007

TT: What young audiences want

In this week's "Sightings" column, published in Saturday's Wall Street Journal, I report on Goldstar Events, a California-based discount ticket service that uses innovative new Web-based technology to sell half-price fine-arts tickets to under-40 buyers who don't normally make a habit of going to the opera, the ballet, or the theater.

What's Goldstar's secret--and what lessons can it teach to cash-strapped performing groups and presenters? To find out, pick up a copy of tomorrow's Journal and turn to the "Pursuits" section.

Posted June 22, 2007 12:00 AM

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