« OGIC: Waiting for Mr. Teachout | Main | TT: Here I am, somewhere else »
January 2, 2004
OGIC: One-step program
Is anyone else out there finding themselves driven headlong from the nice, easy, addictive comforts of Law and Order reruns by TNT's unbearable new ad campaign for its forthcoming remake of The Goodbye Girl? In case you haven't been exposed (i.e., you aren't one of the cult), the advertisement comes in the guise of a full-length music video in which Hootie and the Blowfish (an act I'd managed until now, through sheer dumb luck, to overlook entirely) perform the regrettably catchy title song from the original 1978 movie in painfully bombastic fashion.I haven't had the stomach to actually count, but the video-ad seems to appear two or three times per episode of L&O, including once at the pivotal moment before the verdict is read. To quote a more quotable show (L&O is many things, but a fount of witty repartée isn't one of them), "It's a nightmare. It's a plague. It's a nightmare about a plague." And it just may be strong enough medicine to cure me and my similarly addicted young professional female friends of a seriously powerful dependency (at least until January 18th, when the movie's 3-night run, and presumably the ad push, end). I don't think any of us believed medicine that strong existed, but this corrosive cocktail of Hootie and Neil Simon appears to be it.
Posted January 2, 2004 2:28 AM
