JOURNAL MEDIA KIT
Journal’s dynamic readership includes arts
critics, reporters, commentators, arts
professionals, and those interested in the arts.
is an online publication dedicated to bringing the world’s best arts and cultural
journalism to a worldwide online audience. Every day Arts Journal monitors more
than 200 English-language publications and posts links to the best arts and cultural
stories. Areas of coverage include music, visual art, dance, theater, media, architecture,
cultural issues, and arts people.
include the New York Times, Chicago Tribune, Los Angeles Times, Washington Post,
London’s Daily Telegraph, Guardian, Financial Times, Independent and Times, the
Sydney Morning Herald, Slate, Salon, CBC, BBC, Variety, the Village Voice, Wired,
and the Toronto Globe and Mail.
On Arts Journal
- Text advertising
in Arts Journal's weekly e-mail newsletter
- Banner and button ads on the
website itself (specs below)
Each week Arts Journal e-mails a newsletter
highlighting the previous week's top arts stories to more than 5000 subscribers.
A newsletter ad is the most direct, most personal way of reaching Arts Journal's
most informed readers. Inquire about newsletter sponsorship.
address all advertising related correspondence and inquiries to:
Arts Journal Editor
JOURNAL MECHANICAL SPECIFICATIONS
Dimensions and Types
Both .gif and .jpg formats are accepted
for banner ads, as are animated .gif's. All must conform to the mechanical specifications.
Large Banner Ads
420x60 pixels, k
maximum preferred, 3.5 k for faster delivery, though all sizes accepted.
Size Banner Ads
pixels, k maximum preferred, 3.5 k for faster delivery, though all sizes accepted.
Small Button Ads
115x60 pixels 3k
maximum preferred, 1.5 k for faster delivery, though all sizes accepted.
Arts Journal will interlace all GIF's unless
you indicate your banner contains animation. Delivery: Send banner image in GIF
format (companyname.gif) to McLennan@artsjournal.com
by attaching it to an Email or by sending it on a 3.5" floppy disk.
NOTE: In the text of your Email (not the attachment) or on the disk label,
please write out the URL/web address to which your Arts Journal ad should be linked.
All materials or instructions should be submitted at least one week prior to the
beginning of your advertising schedule. Mid-flight changes to content should be
received at least five business days ahead of the time the changes are to begin.
AND PACKAGES AVAILABLE FOR ARTS JOURNAL
Arts Journal offers two packages of banner ad placements. Rates are stated as
CPM (Cost per thousand). $20 CPM means $20 per 1,000 impressions. Flight-time
is typically sold in blocks of 10,000 impressions, with a guaranteed minimum flight-time
of two weeks.
Main Page Placement
Button placement along the left and right side borders of Arts Journal’s Main
news page. Banner placement across the news section. This is the site’s most heavily-trafficked
and Archive Pages
Banner or button placement on any of the site’s secondary pages – Music, Visual
Arts, Theater, Dance, Media, Links, Publishing, People, Issues and Links pages.
420 x 60
Ads will appear
in the location you specify.
Ask about special rates for non-profit organizations.
All advertising and sponsorship billings direct to advertiser are at published
rates unless arranged otherwise in advance.
Invoices must be paid within
30 days. Past due invoices are subject to a 1.5% service charge per month.
Delinquent accounts may be restricted from further advertising until accounts
are paid in full. Arts Journal reserves the right to require full payment in advance.
All reservations must be made by Arts Journals’ Letter of Agreement or by
a signed insertion order.
For advertisers under multiple-impression block
agreements, previous ads will be repeated if new artwork is not received by the
agreed to deadline.
Arts Journal reserves the right to refuse any advertising.
Advertisers and advertising agencies are responsible for the content of all advertisements
and for any resulting claims made against Arts Journal representatives.