What Does All That Data From The Internet Tell Us? (That We Lie To Ourselves)

“The obvious answer is that it teaches us what you’re interested in. The less-obvious, but equally true, answer is that it teaches you what you’re interested in. If we merely asked what you wanted, without measuring what you wanted, you’d just keep lying to us – and to yourself. … Ask audiences what they want, and they’ll tell you vegetables. Watch them quietly, and they’ll mostly eat candy.”

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